Based on a themed presentation, “Optimal Conditions – Collectibles”, the AXA Art Lounge at TEFAF this year will be devoted to profiling non-traditional collectibles. The company’s visual presentation will serve as part of a proactive drive to create awareness about the inherent fragile nature of art and collectibles.  The presentation will also make available practical measures to support collectors in keeping their prized possessions in the best possible condi-tion.
 
“When the unexpected happens, the benefits of art insurance to collectors can be incalcula-ble”, said Dr. Ulrich Guntram, CEO of the AXA Art Group. "Our expertise and service offerings help to cushion the impact of loss or damage to treasured items, whether high value art ob-jects, musical instruments, vintage cars, rare documents or bottles of wine."
 
As a specialist insurer, AXA Art has amassed a unique set of skills in protecting cultural arte-facts.  With more than 40 years of experience delivering insurance and art expertise, AXA Art brings to any circumstance a deep understanding of the intrinsic cultural value of art and col-lectible assets.  As a result, in the event of loss or damage, the company understands the per-spective of the passionate collector, beyond the need for compensation of financial loss. Therefore, AXA Art invests in risk-prevention awareness and cutting-edge conservation tech-niques as a measure to protect and preserve cultural heritage for generations to come.
 
From pioneering lecture programs to launching a design section in 2009 and Works on Pa-per this year, TEFAF is a prime example of an art fair that continually finds new and creative ways to expand its offerings, in order to engage and inform discerning collectors.   
 
Over the past six years, AXA Art and TEFAF have developed a partnership based on shared perspectives on the art world and mutual respect for operating with professional standards. While TEFAF takes the greatest care to rigorously vet each and every object on offer for qual-ity, authenticity and condition, AXA Art brings access to expertise in the areas of risk-prevention, valuation, recovery and conservation. Together, both organizations seek to con-tinue to promote an environment in which collectors can truly buy with confidence.  
 
Ben Janssens, Chairman of the Executive Committee of TEFAF Maastricht remarked, “We look forward to continue working together with AXA Art, with the aim of increasing the synergy between our two concerns and to build on the excellent relationship we have formed over last six years, with a view to finding and achieving common goals in the art world”. 
 
“We are pleased to be associated with a partner such as TEFAF and look forward to an ongo-ing mutually rewarding relationship, as we strive to bring awareness to the importance of caring for and protecting the world’s cultural heritage.” Dr. Guntram concluded.